Multi-Platinum Artist R3HAB and World’s First Global Pop Group Now United Go On a Worldly Dance-Pop Journey through AlUla to Celebrate Music on Their New Single “Run Till Dark”
R3HAB and Now United once again team up in the studio for their new dance-pop single “Run Till Dark,” out now via Liquid State. With the veteran producer’s chameleon-esque prowess when it comes to mastering different styles of music, R3HAB fuses breezy melodies and a soft, undulating bassline to bring a worldly, organic feeling to this euphonious song.
Now United’s 18 international artists represent many different cultures and aspects of the world, which they bring to “Run Till Dark”‘s emotive and hopeful lyrics. Filmed in northwest Saudi Arabia’s ancient city of AlUla, the accompanying music video tells a story of R3HAB on a pilgrimage for the source of a song, and after journeying all day, has an incredible celebration of music with Now United.
No matter if you’re a fan of electronic or softer styles, “Run Till Dark” is truly a feel-good gem, following R3HAB’s collaboration with Afrojack “Shockwave,” and on the flip side, Now United’s most recent “Forever United Tour” which saw the global pop group performing at legendary venues in São Paulo, Brazil (Allianz Parque Stadium), and Lisbon, Portugal (Altice Arena). In the past, R3HAB has also produced and written the following hit singles for Now United – “Jump” (over 57M views on Youtube) and “One Love” (54M views).
“I have always been a huge fan of how Now United represents so many cultures in harmony, so I’m beyond excited to join forces again for our new single ‘Run Till Dark’ because their vibrant pop energy pairs naturally with my vision of dance-pop. In “Run Till Dark,” we tap into the unique musical pulse the world has to offer, which we captured in our new music video shot in the mesmerizing oases of Alula. Our hope is that listeners realize we’re all running to the same pulse and, in this moment, feel how connected we are.” – R3HAB
Multi-Platinum DJ and producer Fadil El Ghoul, better known as R3HAB, has been trailblazing his way through dance music for the past fifteen years. From his breakthrough remixes for Rihanna, Drake, Taylor Swift, Calvin Harris, Sia, Jason Derulo, Ed Sheeran, Tyga, Ellie Goulding, The Chainsmokers, P!nk, to name only a few, to anthems such as multi-Platinum-certified “All Around The World (La La La),” “Lullaby” with Mike Williams, “Flames” with ZAYN and Jungleboi, or “Creep” with Gattüso, to his collaborations with the likes of Ava Max, Luis Fonsi, Sean Paul, Afrojack, Armin van Buuren, Lukas Graham, Icona Pop, and more, R3HAB has proven to be one of the most forward-thinking artists in the game. His work has collected over 9 billion streams to date, including 1.1 billion in 2022 alone.
He founded his label CYB3RPVNK in 2016, which has passed 4B streams across platforms since its inception. He is Spotify’s Most Discovered Artist, one of Spotify’s top 300 most streamed artists, ranked #13 on the prestigious DJ Mag’s Top 100 DJs chart, and has earned over 70 Gold and Platinum certificates. On top of that, he performed at the world’s top festivals, such as EDC, Ultra Music Festival, Tomorrowland, Balaton Sound, Coachella, Summer Sonic Festival, DWP Jakarta, and more. With his combination of innate artistry and innovative attitude, R3HAB has earned his place as a household name in dance music.
Uniting the world through music and dance, Now United is the first-ever global pop group consisting of 18 singers/dancers from 18 different countries. A force for good, inspiring, passionate fans in the physical and digital worlds, promoting positivity, friendship, unity, and joy through their songs and performances. The group is an inclusive, innovative, and interactive celebration of the spirit and energy of music and dance around the world.
They are engaging digital content which allows unlimited access to life in the group and tells stories of fun, surprise, adventure, and hard work. Created by Simon Fuller, the inspiration behind the Spice Girls and the creator of “American Idol” and “So You Think You Can Dance” TV franchises worldwide. Driven by tens of millions of passionate fans who feel connected to and inspired by Now United and dominate all their social media platforms with over 180M followers from Now United to personal members accounts. All are growing rapidly by the minute.
So far, on their Youtube channel, they’ve gathered over 8M subscribers who watched Now United’s video content over 3B times. Hashtag #nowunited has been shared on TikTok over 12B times so far, establishing the group as the world’s unprecedented social media phenomenon.
Liquid State, founded by Sony Music and Tencent Music Entertainment, is the home for electronic artists from the Asia region and internationally. The label focuses on developing and showcasing the abundant existing local talent across the continent, while providing unrivaled support for international artists.
Since its inception in 2018, the label has over 8 billion streams across its catalog, with original music releases from the likes of Alan Walker, Alesso, R3HAB, Stray Kids, Steve Aoki, Jolin Tsai, BOBBY (iKon), CORSAK, Lay Zhang and Kang Daniel among many more.
Soundrive Music has established itself as the premier global source for all things EDM. With a reach in over 125 countries, it has quickly become a trusted and valued source for electronic dance music news, reviews, interviews, and features for DJs, artists, and labels. In addition to its comprehensive coverage of the EDM scene, Soundrive Music also offers a platform for up-and-coming DJs and artists to showcase their talent. Through its various events and collaborations with leading industry players, it provides opportunities for new talent to gain exposure and grow their careers.
Whether it’s breaking news, brand new music, or in-depth interviews with the biggest names in the industry, the Soundrive Music is dedicated to delivering the latest and most comprehensive information about the world of electronic dance music. Soundrive Music’s headquarters are located in South Africa with offices in Sweden and USA, founded on April 19, 2015 in Helsingborg, Sweden by Jacques Maurice Julie and Darren Johnathan Bezuidenhout.
R3HAB, Now United – ‘Run Till Dark’ is out now via Liquid State
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