Juicy Romance is firing the starting pistol on a long, hot season of dancefloor debauchery with her HARD Recs debut “Bikini,” a hedonistic blast of electro-pop that peels back to the bare essentials of club euphoria. Out July 25, the single captures the spirit of early 2000s beach club ecstasy, turning up the flirt factor with Juicy’s cheeky vocal allure and a production palette steeped in retro club nostalgia.
“Bikini” struts onto the scene with swinging brass, talkbox stabs, and saw-toothed basslines stitched together by a stomping four-on-the-floor rhythm. Juicy Romance’s vocals flirt shamelessly with the listener, teasing the thrill of stripping down to sun-soaked liberation—in both the sartorial and sonic sense. It’s a joyride through naughties dance culture reimagined with today’s fearless, pop-tinged edge.
Stripping down to reveal the inspiration behind her thrill-chasing club cut, Juicy Romance describes the single: “Summer anthem….Think ‘David Guetta meets Girls Gone Wild’. Heavily inspired by the noughties Ministry of Sound catalogue, this track was made for Ibiza beach clubs and Mykonos sunsets.”
Accompanying the single is the official music video, directed by Ben Cole, London-based cinematographer whose eye-grabbing portfolio is littered with head-turning visuals for Alicia Keys, Kylie Minogue, Franz Ferdinand, Boy George, Shy Smith, Foushee and more. He’s also held an impressive list of partnerships with international brands such as Google, WhatsApp, Hypebeats, Dolce & Gabbana, to name but a few. Cole’s extensive background working with fashion and lifestyle luminaries lends itself well to the visual for “Bikini,” which shows Juicy Romance breaking up the monotony of everyday life by tossing on wildly appropriate swimsuits tailormade for all manner of mundane errands—proving that bikinis have the power to make everything better.
Watch the official “Bikini” music video here
The Australia-born, London-based provocateur has been whipping up a global storm, lighting up BBC Radio 1, Triple J, Rinse FM, and Foundation FM with her irresistible blends of naughty lyricism and club-ready beats. Her rising momentum is matched by an international tour schedule that includes coveted slots at Amnesia Ibiza, 1015 Folsom, Brooklyn’s K Bridge Park, and Ireland’s Electric Picnic.
She’s also fresh off a streak of marquee festival plays including Forbidden Fruit, Sziget, and We Can Dance, sharing stages with tastemakers like DJ HEARTSTRING, Boys Noize, and KETTAMA. With a global touring footprint and heavy editorial support across Spotify and Apple Music, Juicy Romance is emerging as one of club music’s most magnetic new voices.
Now with “Bikini,” HARD Recs proudly welcomes Juicy Romance into its forward-facing roster, expanding the label’s sonic playground into the risqué corners of dance-pop mischief.
The Scandalizer from down under, Juicy Romance is the Australia-born, London-based producer, vocalist and lyricist, promising steamy indulgence and dance floor hedonism. From her roots as a violin-playing, rock-skipping, small-town country girl, Juicy has evolved into an island-hopping, club-rocking party queen, infecting the modern world with her playful blend of bouncy “pop-turned-club” bangers, as coined by Mixmag. Her productions and DJ sets build a dance floor environment where clubbers can experience the best of both worlds; sprinklings of sexy, bad-bitch vocals, over ass-shaking, earth-quaking club floor fillers.
Fittingly, she’s delivered red hot mixes for the likes of BBC Radio 1, Triple J, Rinse FM, Fabric Podcast and Foundation FM, alongside having supported The Dare for his sold out headline shows in Sydney and Melbourne as well as completing a 15-date European tour with Boiler Room at the start of 2025. Testament to the quality of her records, Juicy counts at BBC Radio 1 Dance as a consistent champion of her daring creations, leading the latter to invite Juicy down as guest speaker on her Utopia Talks podcast. Juicy has also regularly aroused Triple J airwaves – Australia’s leading youth network station broadcasting to +1M weekly listeners – culminating in being crowed the station’s 2025 May Resident, which saw her deliver her four fiery mixes across the month.
Juicy’s musical and lyrical explorations send the world into a crazed meltdown symptomised by high temperatures and racing heartbeats, encouraging collaborations with the likes of Narciss & Mainline Magic Orchestra, and more recently, a remix for MCR-T featured in his latest album out via Live From Earth. On the cusp of her North American debut, Juicy continues to unleash her creative magnetism across iconic stages and sweaty club rooms including Beghain’s Panorama bar for the Steel City Dance Discs takeover, 1015 Folsom as direct support to DJ HEARTSTRING, Beach House San Diego direct into Doss, Forbidden Fruit Festival in Ireland, Hungary’s Sziget Festival and Belgium’s WECANDANCE, in addition to main support slots for KETTAMA’s residency at Amnesia Ibiza and 4,500 cap headline show in Manchester. Through her sonic and visual creative output, Juicy Romance gives you no choice but to come and take a sip.
Juicy Romance’s new single “Bikini” is available on all platforms via HARD Recs.
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