AMF and PixMob Partner Up For Ade 2023 In Dance Music Industry First

AMF and PixMob are bound to set the iconic Johan Cruijff ArenA alight during Amsterdam Dance Event 2023. The partnership marks PixMob’s first major move into dance music after taking the entertainment industry by storm.

Amsterdam Dance Event’s biggest show, AMF, just announced a huge addition to its already infamous production. In a dance music industry first, AMF will be partnering up with PixMob, the world’s leading wireless lighting technology company. Through the newly minted partnership, the Johan Cruijff ArenA will be set alight unlike ever before, transforming the audience into a digital display and opening up a huge spectrum of creative possibilities. AMF and PixMob have appointed internationally acclaimed creative director Timor Steffens as the show director. Steffens is known for his work with Madonna, Michael Jackson and Chris Brown.

AMF and PixMob Partner Up For Ade 2023 In Dance Music Industry First

PixMob’s technology has been used by a broad variety of entertainment industry elite, from sports events like the NFL’s Super Bowl to international pop stars such as The Weeknd, Bad Bunny and most notably Coldplay for their recent Music of the Spheres World Tour. With the use of PixMob’s wireless wristbands, combined with AMF and Steffen’s creative expertise, the tens of thousands of people in the audience will serve as the star of the show. In becoming an integral part of the show experience, fans will inevitably feel ever more connected to the music and the people around them, creating a strong sense of community.

For AMF’s 11th installment, the legendary event concept is embracing the future, with the inclusion of PixMob’s technology a testament to their vision. “As we enter the second decade of AMF, we’re all about embracing new technologies”, co-founder and CEO of ALDA, Allan Hardenberg said about the partnership. “Technologies like this allow us to go the extra mile in our production and set AMF apart from other events. We’re beyond excited to see that sea of lights light up the arena. We feel like we might be at the forefront of a redefining moment in the festival scene”.

AMF and PixMob Partner Up For Ade 2023 In Dance Music Industry First

“We couldn’t be more excited to team up with the legendary AMF,” Ysabel Vangrudenberg, Managing Director at PixMob Europe added. “Our easy to program, eco-friendly LED wristbands are the perfect gateway towards electrifying the night and connecting fans with their favorite DJs in a unique way.” 

Event information

Event: AMF
Location: Johan Cruijff ArenA, Amsterdam
Date: Saturday October 21st, 2023


Tickets for AMF are on sale via Only the final phase of tickets is still available, starting at €109,00 (excl. fee).

Line-up [A-Z]

Afrojack | Armin van Buuren | Charlotte de Witte | Dimitri Vegas & Like Mike | Headhunterz | James Hype | Meduza | Purple Disco Machine | Vini Vici | Like Mike

AMF and PixMob Partner Up For Ade 2023 In Dance Music Industry First

About ALDA

ALDA is one of Europe’s leading event promoters and producers, as well as a frontrunner in concept development in the scene. Over the years ALDA has diversified their portfolio from mainly dance music into new genres, most notably by adding Latin festival Pal Mundo Festival to their organization. Aside from diversifying in musical genres, ALDA is continuously exploring new frontiers geographically, for example by taking part in the growing festival scene in Eastern Europe with Romania’s biggest dance festival SAGA. In 2018 ALDA announced their partnership with Insomniac, one of the biggest players in the event industry in the Americas. The collective brand portfolio spans across the globe and reaches an enormous audience, making the alliance one of the most powerful in the industry.

About PixMob

Founded in 2006, PixMob is a wireless lighting company specialized in creating immersive experiences that break the barrier between the fans and the stage. PixMob’s sustainable LED devices generate colorful effects synchronized with sound and visuals. The company is vertically integrated designing, manufacturing, and deploying its solution in over 40 countries. Over the years, PixMob has activated fans at over 2000 events and has worked with renowned clients including the Super Bowl, Coldplay, the Olympic Games, NBA / NHL All-stars, Eurovision, Shawn Mendes, Bad Bunny, and Ariana Grande.

AMF and PixMob Partner Up For Ade 2023 In Dance Music Industry First

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AMF and PixMob Partner Up For Ade 2023 In Dance Music Industry First

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