AMF and PixMob are bound to set the iconic Johan Cruijff ArenA alight during Amsterdam Dance Event 2023. The partnership marks PixMob’s first major move into dance music after taking the entertainment industry by storm.
Amsterdam Dance Event’s biggest show, AMF, just announced a huge addition to its already infamous production. In a dance music industry first, AMF will be partnering up with PixMob, the world’s leading wireless lighting technology company. Through the newly minted partnership, the Johan Cruijff ArenA will be set alight unlike ever before, transforming the audience into a digital display and opening up a huge spectrum of creative possibilities. AMF and PixMob have appointed internationally acclaimed creative director Timor Steffens as the show director. Steffens is known for his work with Madonna, Michael Jackson and Chris Brown.
PixMob’s technology has been used by a broad variety of entertainment industry elite, from sports events like the NFL’s Super Bowl to international pop stars such as The Weeknd, Bad Bunny and most notably Coldplay for their recent Music of the Spheres World Tour. With the use of PixMob’s wireless wristbands, combined with AMF and Steffen’s creative expertise, the tens of thousands of people in the audience will serve as the star of the show. In becoming an integral part of the show experience, fans will inevitably feel ever more connected to the music and the people around them, creating a strong sense of community.
For AMF’s 11th installment, the legendary event concept is embracing the future, with the inclusion of PixMob’s technology a testament to their vision. “As we enter the second decade of AMF, we’re all about embracing new technologies”, co-founder and CEO of ALDA, Allan Hardenberg said about the partnership. “Technologies like this allow us to go the extra mile in our production and set AMF apart from other events. We’re beyond excited to see that sea of lights light up the arena. We feel like we might be at the forefront of a redefining moment in the festival scene”.
“We couldn’t be more excited to team up with the legendary AMF,” Ysabel Vangrudenberg, Managing Director at PixMob Europe added. “Our easy to program, eco-friendly LED wristbands are the perfect gateway towards electrifying the night and connecting fans with their favorite DJs in a unique way.”
Location: Johan Cruijff ArenA, Amsterdam
Date: Saturday October 21st, 2023
Tickets for AMF are on sale via amf-festival.com. Only the final phase of tickets is still available, starting at €109,00 (excl. fee).
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ALDA is one of Europe’s leading event promoters and producers, as well as a frontrunner in concept development in the scene. Over the years ALDA has diversified their portfolio from mainly dance music into new genres, most notably by adding Latin festival Pal Mundo Festival to their organization. Aside from diversifying in musical genres, ALDA is continuously exploring new frontiers geographically, for example by taking part in the growing festival scene in Eastern Europe with Romania’s biggest dance festival SAGA. In 2018 ALDA announced their partnership with Insomniac, one of the biggest players in the event industry in the Americas. The collective brand portfolio spans across the globe and reaches an enormous audience, making the alliance one of the most powerful in the industry.
Founded in 2006, PixMob is a wireless lighting company specialized in creating immersive experiences that break the barrier between the fans and the stage. PixMob’s sustainable LED devices generate colorful effects synchronized with sound and visuals. The company is vertically integrated designing, manufacturing, and deploying its solution in over 40 countries. Over the years, PixMob has activated fans at over 2000 events and has worked with renowned clients including the Super Bowl, Coldplay, the Olympic Games, NBA / NHL All-stars, Eurovision, Shawn Mendes, Bad Bunny, and Ariana Grande.
UFO Network has established itself as the premier global source for all things EDM. With a reach in over 125 countries, it has quickly become a trusted and valued source for electronic dance music news, reviews, interviews, and features for DJs, artists, and labels. In addition to its comprehensive coverage of the EDM scene, UFO Network also offers a platform for up-and-coming DJs and artists to showcase their talent. Through its various events and collaborations with leading industry players, it provides opportunities for new talent to gain exposure and grow their careers.
Whether it’s breaking news, brand new music, or in-depth interviews with the biggest names in the industry, the UFO Network is dedicated to delivering the latest and most comprehensive information about the world of electronic dance music. UFO Network’s headquarters are located in Sweden with offices in South Africa and USA, founded on April 19, 2015 in Helsingborg, Sweden by Jacques Maurice Julie and Darren Johnathan Bezuidenhout.