Launching The Most Transparent Music Royalty NFT Marketplace – anotherblock, and Letting Fans Earn Streaming Revenues From the Single
In a powerful joining of forces, the dance music heavyweights R3HAB and Laidback Luke drop their debut collaboration “Weekend On A Tuesday.” The track showcases signature styles from both artists with Luke’s groovy house influence and R3HAB’s slapping basslines, paired with some velvety vocaals packing plenty of soul. “Weekend On A Tuesday” hits just right for those weeknights or weekdays when you just need to get out and let loose. The release also launches anotherblock – a transparent music royalty NFT marketplace, where every holder of “Weekend On A Tuesday” NFT will get a share of streaming revenues from the single.
250 NFTs, each giving the holder a 0.02% share in streaming revenues, will drop, at a democratic price of around 87 USD. NFTs can be purchased via credit card or using a decentralized wallet such as Metamask. On anotherblock, unlike other music royalties NFT platforms, fans will be able to see what their NFT is worth, what to expect in terms of payouts, and other helpful information, making anotherblock one of the most transparent NFT platforms of its kind.
“After many months and many versions back and forth, Luke and I are excited to share ‘Weekend On A Tuesday’ with the world. This is a song about breaking away from the norm and choosing to follow your own beat. Sometimes you need to bring the energy to the start of the week – this song is made to get the party started, and we are happy to be part of the launch of anotherblock platform” – R3HAB
“I’m super thrilled to have finally landed this track with R3HAB. Him and I go way back! R3HAB came with this amazing bassline, and I poured a bit more of a housey sound over it. And let’s be honest, ‘Weekend On A Tuesday’ is how it often feels for us touring DJs. And it’s so exciting we combine this track with the launch of anotherblock” – Laidback Luke
“Music NFTs should combine the amazing worlds that artists create, the color, feeling, emotional connection, with a whole new approach to music purchases, royalties, and fan experiences. NFTs with clear, easy-to-grasp, real-world value promise to transform the music business from its current, sometimes frustrating state into a more artist-friendly, fan-engaging community” – Michel D. Traore (anotherblock co-founder and CEO)
anotherblock Co-Founders – Michel D Traore, Filip Strömsten
Multi-Platinum DJ and producer Fadil El Ghoul, better known as R3HAB, has been trailblazing his way through dance music for the past fifteen years. From his breakthrough remixes for Rihanna, Drake, Taylor Swift, Calvin Harris, to anthems such as Platinum-certified “All Around The World (La La La)” and “Lullaby,” to his collaborations with the likes of Ava Max, ZAYN, Luis Fonsi, Sean Paul, and more, R3HAB has proven to be one of the most forward-thinking artists in the game.
His work has collected over 8B streams to date, including 1.1B in 2021 alone. R3HAB founded his label CYB3RPVNK in 2016, which has passed 4B streams across platforms since its inception. R3HAB continues to evolve and diversify his sound by working with artists around the globe, pushing the boundaries of dance music as he collaborates across genres and languages. He is Spotify’s Most Discovered Artist, one of Spotify’s top 200 most streamed artists, ranked #12 on prestigious DJ Mag’s Top 100 DJs chart, and has earned over 70 Gold and Platinum certificates. R3HAB has embarked on multiple sold-out worldwide tours and was the first dance music artist to sell out 15 consecutive shows in China.
On top of that, he performed at the world’s top festivals, such as EDC, Ultra Music Festival, Tomorrowland, Balaton Sound, Coachella, Summer Sonic Festival, DWP Jakarta. With his combination of innate artistry and innovative attitude, R3HAB has earned his place as a household name in dance music.
About Laidback Luke
From his origins in the house and techno underground to his current more eclectic style, Laidback Luke has always been a leading light in music of the present day as well as the future. The Dutch hero continues to enjoy a hugely varied and consistently noteworthy career in the game. With a reputation as a serious talent scout and for being one of the nicest guys around, he has built himself a mightily impressive musical empire that has touched the highest reaches of the music industry.
Recent times have seen him continue his dancefloor domination by producing a slew of killer tracks with both the world’s biggest names and newcomers alike, including Afrojack, Dubdogz, Will Sparks and Good Times Ahead. His commitment to discovering and nurturing new talent is key to his ethos, with his reputation as a mentor proceeding him. For him, it’s only natural to share his wisdom and support in the same way his peers did when he was coming up.
His popular bi-weekly vlog gives an insight into his intense life and maintains a direct connection with fans, while his healthy lifestyle sees him extol the virtues of tai chi, yoga, healthy food, and his beloved kung-fu (in which he’s participated in the World Championship in Hong Kong) over hedonism and excessive partying. All this combined makes him a truly unique and inspirational figure in the dance music industry and one who will continue to play a vital part in it for years to come.
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R3HAB x Laidback Luke – Weekend On A Tuesday is out now!
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