Alok And John Legend Star in The Emotive Video For ‘In My Mind.’
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As a stellar supernova within dance music and pop with billions of artist streams to his name, Brazilian star ALOK has trodden his path with collaborations and remixes alongside huge, applauded industry names.
From The Rolling Stones to Zara Larsson, from Jason Derulo to Tove Lo and more, as well as holding the title of the second biggest Instagram following of any electronic artist globally with over 25 million fans and 20 million monthly listeners on Spotify making him the most-listened to Brazilian artist in the world – he now recently linked up with John Legend on ‘In My Mind’.
With over 5 ½ million streams on Spotify since its initial release, the enchantment of the duo is now showcased in visual form with a striking performance for the single starring the collaborators across Sao Paulo and LA, as over 30,000 fans tuned into the live YouTube premiere of the ‘In My Mind’ video.
Dramatic with pops of colour across the filtered cinematography, illuminated by neon lights to show the excitement of the city and echo on the emotion of the release, the ‘In My Mind’ visual captures the synergy of sounds held between the artists.
Following two lovers dreaming of reuniting in the magic of subway cars, flickering memories and visions of hope, a union of expression dazzles through dance as we follow the story.
The uniting duo have crafted a slow-burning coalition that showcases John’s famed, sultry vocal, enlisting in tonal, spacious melodies that are punctuated by guitar strums.
As the “If I close my eyes/ I got you In my mind” lyric paves the way to an ascent to greatness, ‘In My Mind’ then leans into ALOK’s signature sound, deeper in production, making for a dazzling backdrop for John’s vocal dexterity to shine, breezy yet also emotive in its delivery.
For ALOK’s newly announced European tour dates, please see:
‘All We Have Is N:ow’ Tour
27/08 Electric Love Festival Austria
28/08 Creamfields Festival United Kingdom
29/08 Sea Dance Festival Montenegro
04/09 Summerburst Festival Sweden
09/09 Art-Factory Platforma Ukraine
12/09 Untold Festival Romania
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