Karma Kid Returns To Release A High Energy House Gem With A Hook That Will Echo All Summer, ‘Say U Luv Me’.
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Karma Kid’s new single ‘Say U Luv Me’ drops on renowned electronic label Greco-Roman this Friday. After a bit of time out producing for an array of well-known artists, last year’s comeback single ‘Freedom (Never Let You Go) reaffirmed him as an artist with a Midas touch for the dance-floor and BBC Radio 1’s Annie Mac even awarding it her Hottest Record in the World.
On ‘Say U Luv Me’ Karma Kid sources an obscure South African pop tune and transforms it into energetic filter house funk, indulging his love for Chicago club styles and finding a sweet spot between 90s French Touch and Ghetto House.
He also went to his little black book of recent collaborators to enlist friends to record voice memos, which were then chopped and arranged throughout the track.
‘I love how fun and brash classic ghetto house tracks are and wanted to capture some of that feeling with this one. It’s been a crazy year and I made this song when we were in total lockdown, I got some friends and artists I have been working with to send me voice memos which I used in the recording, I think it created a really personal touch and brought people together on a tune, when it wasn’t possible in real life. It gave quite a fun and unique result I think.’ – Karma Kid