THE COLLABORATION BRINGS TOGETHER PLAYBOY’S ICONIC BUNNY AND AUDIEN’S SIGNATURE METALLIC HEART TRANSLATED INTO THE PHRASE “MY FIRST LOVE WAS A PLAYBOY PLAYMATE”
SHOP THE PLAYBOY X AUDIEN COLLECTION HERE
Audien’s First Love era is getting a Playboy chapter. The GRAMMY-nominated artist and producer has joined forces with Playboy on a new capsule collection that brings together the metallic heart iconography surrounding his 2025 sophomore album First Love with one of pop culture’s most recognizable symbols: the Playboy Bunny.
At the center of the collaboration is a phrase already embedded in Audien’s visual universe: “My First Love Was a Playboy Playmate.” Reimagined across the collection alongside metallic hearts and Playboy iconography, the line becomes the connective thread between Audien’s world and Playboy’s legacy of music, nightlife and culture.
Spanning T-shirts, hoodies, long sleeves, crop tops and hats, Playboy x Audien brings the visual codes of both collaborators together through metallic Bunny graphics, metallic hearts, collegiate-inspired typography and oversized graphic treatments. Designs range from understated Playboy and Audien co-branding to statement pieces emblazoned with “My First Love Was a Playboy Playmate,” creating a playful collision of nostalgia, nightlife and contemporary streetwear, with pieces priced from $24 to $78.
At the center of the capsule is the meeting of two recurring visual signatures: Playboy’s Bunny and Audien’s metallic heart. First introduced on the cover of First Love, the metallic heart has since become a defining element of Audien’s creative world, appearing throughout his tour artwork, stage production, live shows and visual campaigns. Following the album’s release, Audien also invited fans to submit messages to their own first loves, transforming more than 1,000 submissions into a digital billboard campaign on Los Angeles’ Sunset Boulevard. Playboy x Audien extends that visual language into fashion, reimagining the heart alongside Playboy’s Bunny through metallic balloon graphics and co-branded designs.
“First Love became so much bigger than just the album for me. The heart has followed us through the shows, artwork and everything we’ve built around this era, so getting to reinterpret that world with a brand as iconic as Playboy was really exciting. I wanted the collection to feel like something I’d actually wear, not just artist merch, and I love how both identities came together.” – Audien
The collaboration arrives during a period of creative expansion for Audien. Fresh off the release of “7 Miles High” with rising New York producer Luke Alexander, Audien has continued to broaden his sound beyond the traditional progressive house lane while building the larger world around what he describes as “Emotional Euphoric Music.” The single follows July’s “High Hopes” featuring Shaun Farrugia and “Sacrifice” with Sam Harper, extending a run of new music that pairs emotionally driven songwriting with uplifting dance production and an increasingly wide-ranging sonic palette.
That evolution has also been playing out onstage. Following performances at Sphere Las Vegas, EDC Mexico, Red Rocks Amphitheatre and Lost In Dreams Festival, Audien brought his Progressive House Never Died (PHND) movement to New York City this summer for three performances in less than 30 hours, including a flagship PHND mini-festival at The Rooftop at Pier 17. Launched in 2022, PHND has grown from a rallying cry for progressive house fans into a nationwide touring brand and community, with sold-out events at venues including Brooklyn Mirage, The Torch at the Los Angeles Memorial Coliseum, Hollywood Palladium, Echostage and New City Gas.
With Playboy x Audien available now, “7 Miles High” out now and PHND heading to The Midway in San Francisco on October 9, Audien continues to expand a creative world spanning music, live experiences, design and fashion.
SHOP THE PLAYBOY X AUDIEN COLLECTION HERE
Tickets, information, and more locations for Audien’s global tour can be found at www.audiendj.com
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